Uber
The Way World Moves
Uber’s IPO was one of the most anticipated in history. It was an opportunity for the company to take the backseat, and dedicate this moment to the people who made it possible: drivers, riders, couriers, restauranteurs and freighters. We set out across 24,000 miles with stories of people who changed the way the world moves. We then scoured the internet to find all the ways that make taking an Uber special, and the drivers who make a difference. We turned these small moments of gratitude into billboards around the globe, and shined a spotlight across our social feeds.
Broadcast
We traveled the world to tell the stories of Drivers who changed the world. From the first female driver in Saudi Arabia, to the first transgender driver in India, these people were impacting the people and communities around them in profound ways.
From India to Egypt
From London to LA
From NY to SF
From Brazil to Saudi Arabia
